Wine tech doesn’t fail because of ideas—it fails because of adoption. This episode explores what it really takes to build products wineries actually use.

Legacy models aren’t broken - but they are outdated. Michael Cann discusses why Wine Country’s real opportunity lies in courage, creativity, and rethinking how value is created.

Napa Valley is evolving beyond a luxury-only model. Mackenzie Magro, CEO of Napa Valley Bike Tours, explains how new experiences and broader access are reshaping demand.